01
Strategic Foundation
Define vision, value proposition, target market, customer personas, competitive positioning, and business model through facilitated workshops and structured advisory sessions.
Strategic Discovery & Commercial Launch
From vision to market — in 90 days.
We define, validate, and launch your commercial offering within a structured 90-day window — combining strategic rigour with the speed of iterative delivery.
Phase I
35 Hours
Strategic Discovery — blueprinting and market validation.
Phase II
90 Days
Commercial Launch — three 30-day sprints to activation.
Governance
Weekly
Agile touchpoints, checkpoints, and sprint reviews.
A two-phase model
Built to accelerate commercial readiness.
An intensive discovery week establishes the strategic, commercial, and operational foundation before significant investment is made in product development or commercialisation. Phase II then executes that blueprint through disciplined monthly milestones — with weekly governance, real-time adaptation, and measurable commercial outcomes at every gate.
Delivery methodology
A structured methodology ensures rigorous execution.
We move systematically from initial assessment to sustainable growth — each stage building on the last with clear outputs and decision gates.
01
Discovery
Assess current state, validate market position, and identify strategic gaps.
02
Strategy
Define commercial vision, value proposition, and competitive positioning.
03
Planning
Translate strategy into an actionable, sequenced 90-day execution roadmap.
04
Execution
Sprint-based delivery of commercial, product, and operational workstreams.
05
Validation
Test assumptions in-market, measure outcomes, and refine based on feedback.
06
Growth
Scale proven models, activate channels, and drive sustainable revenue growth.
Iterative two-week sprints with weekly executive checkpoints, sprint reviews, and a live decision log ensure continuous alignment and rapid course-correction throughout the engagement.
Phase I — 35 hours
One intensive week to build the complete commercial foundation.
Through collaborative workshops, stakeholder discussions, and structured advisory sessions, Phase I defines every dimension of the business before investment is committed.
02
Commercial Architecture
Design the revenue model, service offering, go-to-market strategy, customer acquisition approach, and partnership strategy required to drive early commercial traction.
03
Product Scope
Define and scope the Minimum Viable Product, develop a prioritised product roadmap, and establish the technical and operational requirements for development.
04
Execution Blueprint
Identify the highest-value early adopters, target organisations, and decision-makers. Develop outreach messaging and a structured 90-day roadmap with priorities, milestones, dependencies, and measurable success criteria.
Phase I deliverables
Six strategic outputs that define your commercial trajectory.
Each deliverable is a board-ready, actionable document — not a slide deck. Every output is co-created with your leadership team and signed off before Phase II begins.
The blueprint is the business. Everything that follows is execution.
01
Strategic Blueprint
Vision, positioning, competitive landscape, and strategic priorities.
02
Commercial Architecture Document
Revenue model, pricing strategy, go-to-market plan, and partnership framework.
03
MVP Specification
Scoped product requirements, technical architecture overview, and development roadmap.
04
90-Day Execution Roadmap
Sequenced workstreams, milestones, dependencies, and measurable success criteria.
05
Early Adopter Target List
Prioritised customers, decision-makers, and outreach messaging.
06
Phase I Sign-Off Report
Consolidated findings, decisions, and approvals for Phase II activation.
Phase II — 90 days
Three sprints. One commercial launch. Zero ambiguity.
Three disciplined 30-day sprints move the business from blueprint to full market activation — with weekly governance, real-time adaptation, and measurable commercial outcomes at every milestone.
3 monthly sprints4 milestone gates90 days to market
Month 1
Foundation
- Oversight of MVP development and the build sprint
- Initiate customer and service-provider acquisition
- Launch strategic partnership development
- Establish the sales pipeline and commercialisation plan
Month 2
Validation
- Controlled soft launch to priority early adopters
- Weekly reviews to align priorities with objectives
- Rapid iteration based on customer and market feedback
- Validate market insights and initial revenue opportunities
Month 3
Launch & Scale
- Full commercial launch with an active sales pipeline
- Early customer and service-provider adoption at scale
- Activate a scalable commercial growth strategy
- Position the business for expansion beyond Day 90
Engagement timeline
Sequential phases with milestone gates.
01
Week 1
Strategic Discovery
Gate 01 · Blueprint sign-off
02
Week 2
Product Build
Gate 02 · MVP ready for testing
03
Week 5
Validation
Gate 03 · Go / no-go
04
Month 2
Soft Launch
Market evidence in hand
05
Month 3
Growth & Scale
Gate 04 · Day 90 commercial launch
Agile governance
An iterative framework for transparency and speed.
Five governance touchpoints mitigate risk and maintain momentum. The cadence is simple: plan, build, review, refine — then repeat.
01
Weekly Executive Checkpoint
A mandatory 30-minute alignment on weekly progress, critical decisions, and immediate blockers.
02
Sprint Review
End-of-sprint demonstration of completed work and deliverables to ensure quality and alignment.
03
Backlog Refinement
A collaborative session to prioritise upcoming workstreams based on the latest market data.
04
Decision Log
A transparent, shared record of all key strategic and operational decisions.
05
Risk Review
Proactive identification and mitigation of commercial, technical, and market risks.
The Sentient agile approach
Six principles that keep delivery fast, focused, and client-aligned.
Our methodology is purpose-built for advisory engagements — combining strategic rigour with the speed and adaptability of iterative delivery.
01
Short execution cycles
Work is structured into focused two-week sprints, ensuring consistent forward momentum and early delivery of tangible value.
02
Continuous stakeholder collaboration
Sentient operates as an extension of your leadership team, maintaining open communication and shared accountability throughout the engagement.
03
Weekly priorities
A structured weekly cadence resets priorities based on the latest business context, directing effort at the highest-impact activities.
04
Regular customer feedback
Market and customer insights are gathered and fed back into the delivery cycle, grounding every decision in real-world evidence.
05
Rapid adaptation
When market conditions or business needs shift, the engagement adapts immediately — without losing pace or strategic coherence.
06
Incremental value delivery
Each sprint produces a concrete, usable output. Value is delivered continuously rather than deferred to a single end-of-engagement milestone.
Investment & terms
Transparent, performance-aligned commercial terms.
The engagement model is designed to maximise value from day one — with clear scope, predictable investment, and no hidden costs.
- Phase I retainer
- 35 advisory hours over one intensive week
- Phase II fee
- Hourly advisory across a 90-day launch
- FTE considerations
- Specialised talent introduced as required
- Billing cycle
- Monthly in advance
- Engagement length
- Phase I: 1 week · Phase II: 90 days
- Confidentiality
- Full NDA executed at engagement start
Next steps
Activate the engagement.
Once aligned on scope and terms, activation is straightforward. Each step has a clear owner and a defined outcome.
01
Finalise the statement of work
Confirm scope, deliverables, and engagement timeline.
02
Execute the engagement letter
Sign the engagement letter and a mutual non-disclosure agreement.
03
Submit the initial retainer
Transfer the initial retainer to activate the engagement.
04
Schedule the discovery workshop
Agree dates and stakeholder availability for the Phase I kickoff.
05
Engagement kickoff
Align teams and launch Phase I.
Enquire
Tell us what you are preparing to launch.
We look forward to partnering with you to drive commercial success.